Month: July 2019

Memory Making and the Marketization of Socialism in East Germany

From NVA-inspired fashion, GDR-themed hotels and restaurants, GDR-product fairs and mail-order companies, to relaunched and newly created GDR brands like Halko’s DDR Schulküchentomatensoße: why do so many consumers in East Germany, and other former socialist societies alike, insist on socialist products and brands today when they were considered inferior alternatives to their western counterparts back…